A Post For All My Artist Friends! (Public Service Announcement)

 

A new piece in progress! One of several. As promised, I am moving away from documenting the many verbal (and otherwise) atrocities committed by The Orange Menace- at last! Good riddance! I am returning to a subject near and dear to my existence: income disparity and the hard scrabble life of the artist. Plenty of raw material there.

So the above is being offered as a semi-sarcastic, but heart felt plea. That phrase, "Just Fucking Buy It", popped from my mouth as Bob and I discussed an all-too-common problem of viewers of art work. Supposing to be supportive, or encouraging, or maybe to make themselves feel like big-time art collectors, people frequently lead artists on with comments like, "Oh! I LOVE your work! I should collect it!" or, "Let me know when you make another one! I'd love to buy a piece!" (*1) And all too often, they never do.

I cannot begin to count all the times that this has happened to me, to Bob, to every artist friend we have. And the sad part is that some small, eternally hopeful part of us artists swells and grows large and vulnerable; we actually expect the speaker of these words to follow through and exchange money for the artwork and take it home with them. I don't even know how we still fall for this cruel ruse. But we do.

There was even a scam going around a few years ago; apparently it's been dusted off and renewed. Artists (myself included) receive an email stating how much this particular person admires our work. They often have some story about how they'd love to purchase a piece as and anniversary gift for their wife or husband. They lead you on for several emails... until the ugly truth dawns: they were never a perspective client. How does this make them happy or excited or aroused? Leading on poor, unsuspecting artists is cruel! Call a stock broker and pretend you want to purchase shares or something! Just leave artists alone! (*2)

 So I retort with "Just Fucking Buy It". Tell me you like my work; relay how wonderful it makes you feel. Or how you like the colors, the subject matter.... whatever. But please don't then feel somehow special for adding that you'd like to buy it. Unless you have a check book, or credit card or (even better!) cash in hand. I- and no other artist I know- needs the hollow flattery. Shit or get off the can.

(*1) And I cannot for the life of me figure why they're sometimes interested in whether I make another or- or one in red, or blue instead. If you're not going to buy this one, what earthly good is another one?!?!?!?

(*2) I recently had a gentleman (and his wife and child) love my original WTF at an open studio event. They came back several times, admired all my work... and then walked away. The next year, they re-visited my open studio, ask about the same piece- was it still available?... and walk away. And then- six months later- I got an email from the same guy, asking measurements etc etc... and then he dropped off the face of the earth. What gives?!?!?

For Artists Only

This is purposely a misleading title to this posting. Art- and art openings are NOT for artists only, but I think John and Jane Q. Public think that galleries are some sort of private club. I am repeatedly asked things like, "Does it cost money to go to a gallery?" "Do I need a ticket?" "Can anyone go?"
See that nice photo above, full of nice people looking at all that nice art?
They're all artists!
Nothing wrong with artists. Some of my best friends etc, etc... Conservatively speaking, 95% of my friends are artists and they're the greatest, swellest people around (funny, witty, smart, talented) but they cannot- and should not- be expected to buy art. And while I love my friends and the millions of new artist friends I meet, I want other, non-artist people to go to openings and experience my work.
This is one reason to show- to gain a wider audience for your work, with this widening audience (hopefully) leading to these individuals becoming buyers and collectors of the work.
My friends can visit my studio and see what I'm up to. I realize seeing the work in a gallery is different. I appreciate that they like coming to openings and getting a bit of wine and cheese and celebrating my work in a clean well lighted space; it does make the work seem complete. But I cannot- and do not- expect them to buy my work. So everyone leaves at the end of the evening and the work looks great but nothing changes. You get another line on your resume...
It's a constant paradox: how do you attract people to the gallery and separate them form their money? I suppose that's cynical way to put it but art needs to be collected. Galleries go belly up because the gallerist/director hasn't figured out the answer to this age old dilemma. Artists fight for the few positions in the stable of blue-chip galleries because there is a greater likelihood of success in selling work (which, of course, leads to being able to make more work...) Mid-level and entry level galleries stay open for maybe two, three years and close because of a lack of sales. It cease to be fun when operating a gallery means sitting in a lonely space, surrounded by work that no one wants to invest in and you still have bills to pay.
Several art dealers have stated to me recently that the artist should be bringing the buyers in to the gallery. I ask, then what's the gallery's part? If I had a slew of collectors that were eager to buy my work, chances are I wouldn't need a gallery.
I sure don't have the answer. I can make the work and attempt to round up the people who have enjoyed and purchased my work previously, and invite them to this show, and the next show and on and on. But it's a long slog! Even gallerists throw up their hands and exclaim over how hard it is. But we continue to schlepp our work to gallery after gallery and show after show... what's an artist to do?!?!!!??!?!?